Portfolio Overview Combined
Total Spend
$12,881.77
Google + Meta V1 + Meta V2
Total Leads
486
10 Google + 357 Meta V1 + 119 Meta V2
Blended CPL
$26.51
Across all platforms
Total Impressions
467,652
4,017 Google + 345,974 V1 + 117,661 V2
Google Conversions
10
$34.49 CPA
Active Campaigns
10+
4 Google + Meta V1 + Meta V2
Google Ads Performance Google
Spend
$344.94
Clicks
125
Impressions
4,017
Conversions
10
CTR
3.11%
Avg CPC
$2.76
Cost / Conv
$34.49
Search Impr Share
~10%
Campaign Breakdown
| Campaign | Status | Spend | Clicks | Impr | Conv | CPA | CTR |
|---|---|---|---|---|---|---|---|
| Phone Promo | PMax | ENABLED | $108.96 | 58 | 2,739 | 4 | $27.24 | 2.12% |
| AIA | PMax #2 | ENABLED | $90.38 | 29 | 740 | 3 | $30.13 | 3.92% |
| Phone Promo | Search #2 | ENABLED | $81.40 | 18 | 287 | 4 | $20.35 | 6.27% |
| AIA | Search | ENABLED | $64.20 | 20 | 251 | 0 | — | 7.97% |
| Total | $344.94 | 125 | 4,017 | 10 | $34.49 | 3.11% |
Google Ads — Daily Trend Google
| Date | Spend | Clicks | Impr | Conv | CPA |
|---|---|---|---|---|---|
| Mar 19 (Thu) | $61.99 | 43 | 2,259 | 2 | $31.00 |
| Mar 20 (Fri) | $43.66 | 14 | 437 | 1 | $43.66 |
| Mar 21 (Sat) | $32.15 | 8 | 238 | 2 | $16.07 |
| Mar 22 (Sun) | $56.05 | 13 | 294 | 2 | $28.03 |
| Mar 23 (Mon) | $65.93 | 17 | 262 | 2 | $32.97 |
| Mar 24 (Tue) | $49.28 | 14 | 261 | 1 | $49.28 |
| Mar 25 (Wed) | $35.88 | 16 | 266 | 0 | — |
| Total | $344.94 | 125 | 4,017 | 10 | $34.49 |
Device Breakdown Google
| Device | Clicks | Impressions | Spend | Conv | Click Share |
|---|---|---|---|---|---|
| Mobile | 90 | 2,483 | $256.95 | 10 | 72% |
| Desktop | 28 | 1,273 | $73.14 | 0 | 22% |
| Tablet | 7 | 261 | $14.85 | 0 | 6% |
Mobile dominates with 72% of clicks and 100% of conversions. All 10 conversions this week came from mobile devices. Ensure all landing pages are fully mobile-optimized for speed and conversion.
Hourly Performance Heatmap Google
Click volume by hour of day (ET). Darker = more clicks.
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10
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Peak activity: 9 AM – 1 PM ET accounts for ~60% of all clicks. Consider bid adjustments to maximize this window and reduce spend during off-peak hours.
Meta Ads — Fiber Sales (V1)
Amount Spent
$9,336.67
Impressions
345,974
On-Facebook Leads
357
Cost Per Lead
$26.15
Meta Ads — Fiber Connect (V2)
Amount Spent
$3,200.16
Impressions
117,661
On-Facebook Leads
119
Cost Per Lead
$26.89
Account Changes This Week Google
March 25, 2026
Added negative keyword "comcast" (Exact match) to Search || Landlines campaign
March 25, 2026
Added negative keyword "spectrum" (Exact match) to Search || Landlines campaign
March 25, 2026
Added negative keyword "residential" (Broad match) to Search || Landlines campaign
March 25, 2026
Added negative keywords to Search - General - Fiber Internet: "google business internet", "frontier internet", "frontier" (Exact match), "comcast", "spectrum", "t mobile", "residential" (Broad/Exact match)
March 25, 2026
Added negative keywords to Phone Promo | Search #2: "frontier", "comcast", "spectrum" (Exact match), "residential" (Broad match)
March 25, 2026
Added negative keywords to AIA | Search: "frontier", "comcast", "spectrum" (Exact match), "residential" (Broad match)
March 20, 2026
Added negative keyword "at&t business phone number" (Exact match) to Phone Promo | Search #2 campaign
March 19, 2026
Added negative keyword "cox business phone number" (Exact match) to Phone Promo | Search #2 campaign
16+ negative keywords added this week across all search campaigns. Focus was blocking competitor brand terms (Comcast, Spectrum, Frontier, Cox, T-Mobile) and residential queries to protect B2B targeting and reduce wasted spend.
Work Completed This Week Completed
Google Ads
- ✓ Added 16+ negative keywords across all search campaigns to block competitor brand queries (Comcast, Spectrum, Frontier, Cox, T-Mobile) and residential queries
- ✓ Blocked "at&t business phone number" and "cox business phone number" from Phone Promo Search #2 to stop support-seeking traffic
- ✓ Ongoing campaign monitoring and performance optimization across 4 active campaigns
Meta Ads
- ✓ Optimized ad performance by turning off low-performing ads across campaigns
- ✓ Added new creative images to every active campaign (see Creative Content section below)
- ✓ Created spring-themed Meta ad content for phone promo campaigns
- ✓ Created spring-themed Meta ad content for AIA campaigns
Creative Content — New Ad Images Creative
New spring-themed creative assets added to Meta campaigns this week:
Strategic Insights & Recommendations
1. Phone Promo Search #2 is the top Google performer
At $20.35 CPA with a 6.27% CTR, this campaign is the most efficient on Google Ads. It generated 4 conversions on just $81.40 spend. Consider increasing budget allocation here — it has the highest conversion rate and lowest CPA of all campaigns.
2. AIA Search is spending $64/week with zero conversions
This campaign has a strong CTR (7.97%) but zero conversions after 20 clicks and $64.20 spend. The traffic quality may be off, or the landing page for AIA isn't converting. Recommend reviewing the landing page and search terms for this campaign, or reallocating budget to the performing campaigns.
3. 100% of Google conversions came from mobile
All 10 conversions this week were on mobile devices. Desktop accounted for 22% of clicks but zero conversions. Consider reducing desktop bid adjustments to save spend, and ensure all landing pages are fully optimized for mobile speed and conversion.
4. Peak hours: 9 AM — 1 PM drives 60% of clicks
The 9 AM to 1 PM ET window consistently drives the highest click volume throughout the week. Consider implementing ad scheduling to increase bids during this peak window and reduce bids during off-peak evening hours to maximize ROI.
5. Google Search impression share is only ~10%
There is significant room to grow Google Ads visibility. The campaigns are only capturing roughly 10% of available search impressions. A budget increase would capture more of the high-intent searches happening in this space.
6. Continue negative keyword maintenance
This week we added 16+ negative keywords blocking competitor brands and residential queries. Ongoing search term review and negative keyword additions will continue to improve quality scores and reduce wasted spend across all campaigns.